Research methodology questions and answers part 1 - Research study

 

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1) A research problem is an issue that a researcher presents and justifies in a research. The research problem arises from a social or organizational problem.

                     The research study states that the problem in promoting the Malaysian tourism industry is that meager consideration has been paid to the tourists’ travel destination satisfaction   while enjoying benefits from internet usage. According to the research, the separation of study in a travel destination and the internet Influence is less sufficient to trigger tourist flows from the home country to the travel host destination.

                “Functional benefits”, “complexibility”, “perceived risks” and “costs” from the internet usage used as independent variables in this study were being utilized to decide the satisfaction level of 211 universal visitors who were visiting Malaysia between Januarys to April 2013. There is a positive relationship between the functional benefits of using the internet towards perceived satisfaction among tourists, and the negative relationship between complexibility, perceived risks, and costs.

      Lack of necessary IT knowledge disrupts the internet usage of ordinary tourists. Therefore, for some travelers, the Internet is a complex task that requires some training or guidance before it can be easily clicked. That is the reason for Complexibility. Many travelers use online payment methods for their bookings. The convenience of online transactions can lead to potential risks, for example, loss of personal information or loss of money due to technical breakdown or a hacker's plan. That is the reason for the risk of using internet transactions. Also, high costs reduce tourist satisfaction. When tourists come to a country, they have to pay a high price for the services provided in that country. As well as some people save the money of tourists even if they do not get an efficient service for tourists. For such reasons, tourists become dissatisfied.

                                           During online bookings, travelers purchase travel services on a prepaid basis. Relevant travel services in anticipation of expected performance after purchase and consumption, the results are comparable to the initial expectations. In this case, the expected destination satisfaction will not be obtained from the purchased service, and it will lead to tourist dissatisfaction. Therefore, the promotion of the tourism industry will depend on the ability to meet the desires, aspirations, and needs of tourists in Relation to the destinations. . As well as they also need to develop the technology they need, failure to do so many result in travel dissatisfaction.

2) Research objectives describe what we expect to achieve and objectives should be closely related to the statement of the problem. Main objective of this given research  is investigate about the  tourists’(international) satisfaction of an overseas travel experience by the influence of internet. Research objectives of this study.

·         Ensuring tourist destination satisfaction

·         Promotion of Tourism in Malaysia

·         Minimize the risk to tourists using the Internet

·         Minimize the complexity of using the internet for tourists

·         Cost reduction (in tourism)

·         explores tourists internet usage behavior when using it for travel destination purpose

·         Providing information on how the Malaysian tourism industry should "serve" its customers

·         study further on the importance of the internet towards tourists’ decision making

·         determine tourists revisit intention in the long run

·         use internet properly for tourism marketing

 

 3) The scope of study section of research project work contains the areas to be covered by the work. The main focus of this research was the international tourists’ satisfaction of an overseas travel experience by the influence of internet. The target sample is a group of international tourists who visited Malaysia from January to April 2013.In this study, 4 independent variables, namely “functional benefits of using internet”, “complexibility of internet usage”, “perceived risks of internet based payments” and “costs of internet usage” were being considered to determine the satisfaction level of tourists. By this study various travel and hospitality industry players, potential academicians and tourism researchers to study further on the importance of internet towards tourists’ decision making.

 

4) A variable means characteristic or feature that changes within a study. The independent variable is a variable that can be changed and controlled. The dependent variable is the variable that changes according to the change in the independent variable.

Independent variables of this study

 

·         Functional benefits - enjoying benefits from the internet usage like brows travel destinations using web

·         Complexity –  some tourists face technical difficulties with  using internet for travel purposes

·         Perceived risk - the risks face by tourist, while they using e-payment, e-booking and sending personal information.

·         Costs - Direct and Indirect costs that tourists have to pay during the traveling period

 

Dependent variables of this study

·         Tourism destination satisfaction -  overall travel satisfaction of tourists

 

 5)     Hypotheses for the study

If we consider  “perceived satisfaction among tourists" as a dependent variable.

·         Hypothesis 1: functional benefits in using internet = positive relationship

·         Hypothesis 2: complexibility in using internet = negative relationship

·         Hypothesis 3: perceived risks in using internet = negative relationship 

·         Hypothesis 4: costs in using internet = negative relationship